Terms of Use

Last updated: 16 July 2026

These terms are the agreement between you and Excelia Marketing ("Excelia", "we", "us") for the use of ExceliaBOT. By using the platform you accept them. If you are agreeing on behalf of a company, you confirm you are authorised to bind it.

1. What the service is

ExceliaBOT connects to your WhatsApp Business account and replies to your customers' messages automatically using AI. Depending on your plan it can also recommend products from your catalog, capture leads toward a goal you define, hand a conversation over to a human agent, and give your team a shared dashboard.

2. Accounts

Accounts are provisioned by us after we qualify your request — signing up on the website registers interest, it does not create a live account.
You are responsible for everything that happens under your account, and for keeping credentials confidential. Tell us immediately if you suspect unauthorised access.
You must give accurate information and keep it current.
You may add team members up to the seat limit of your plan. You remain responsible for what they do.

3. Free trial

New accounts start on a 14-day free trial. No payment details are required to begin it.
The trial is a one-time window and does not renew. When it ends the assistant simply stops replying — nothing is charged automatically, and you are never billed for a plan you did not agree to.
Trial allowances are smaller than a paid plan's, and some features may be unavailable depending on the plan we set you up on.
To continue, agree a plan with us before the trial ends and we will move your account onto it. Your prompt, connection and history carry over.

4. Plans, limits and fees

Each plan includes a monthly allowance of AI replies, a seat limit, and a set of features. Your allowance resets at the start of each billing period.
Each plan also carries an internal processing ceiling that protects the platform from abnormal consumption. In normal use you will reach your reply allowance first.
When an allowance runs out, the assistant simply stops replying until the period renews or you upgrade. It will not silently continue and bill you for more.
Fees, currency and billing dates are those agreed with you in writing when your account is provisioned. Fees are exclusive of any applicable taxes.
We may change pricing for future billing periods with reasonable notice. Changes never apply retroactively to a period you have already paid for.

Meta's charges are separate. You connect your own WhatsApp Business account with your own payment method, so WhatsApp conversation fees are billed to you by Meta directly. They are not included in your ExceliaBOT plan and we do not control them.

5. AI-generated replies — what you must understand

Replies are generated automatically and can be wrong. The assistant follows the instructions you write, but AI models can misunderstand, omit detail, or state something inaccurate. You are responsible for the content sent from your WhatsApp number, exactly as if you had typed it yourself.

Review your instructions carefully, and monitor conversations — the dashboard shows every message.
Do not use the assistant to give medical, legal, financial or other advice where an error could cause harm.
For anything sensitive or high-value, switch the conversation to a human. The dashboard lets you turn AI off per conversation at any time.
We do not warrant that any particular reply will be accurate, complete or suitable for your purpose.

6. Your responsibilities

6.1 The WhatsApp number

You must own, or be authorised to operate, the WhatsApp Business account you connect, and you must keep it in good standing with Meta.

6.2 Third-party rules

Your use of the platform is also subject to the terms of the providers behind it — in particular Meta's WhatsApp Business Messaging Policy and Commerce Policy, and Google's terms for the Gemini API. If you breach their rules, they can restrict your number or catalog and we cannot override that.

6.3 Consent and lawful messaging

You must have a lawful basis to message every person you message, and honour opt-outs promptly. Unsolicited bulk messaging is prohibited — it violates WhatsApp's policies and puts your number at risk of being blocked.

6.4 Data you collect

You decide what the assistant asks your customers for. Collect only what you need, tell them how you will use it, and never configure it to collect payment card details, passwords, or health information. See our Privacy Policy for how the respective responsibilities split.

7. Acceptable use

You must not use ExceliaBOT to:

Break the law, infringe anyone's rights, or promote goods and services prohibited by Meta's commerce policy.
Send spam, phishing, scams, or deceptive content, or impersonate anyone.
Mislead people about whether they are talking to an automated assistant, where the law requires that disclosure.
Attempt to breach, probe, overload or reverse-engineer the platform, or to access another client's data.
Resell or white-label the service without our written agreement.
Circumvent plan limits or metering.

8. Suspension and termination

We may suspend an account immediately if it breaches these terms, puts the platform or other clients at risk, or has overdue fees. Where practical we will warn you first.
You may stop using the service and ask us to close your account at any time.
On closure, your data is deleted as described in the Privacy Policy. Export your leads and conversation history before you close the account.

9. Availability

We work to keep the platform running reliably, but we do not guarantee uninterrupted service. It depends on third parties — Meta and Google — whose outages affect it and are outside our control. We may perform maintenance, and may change or discontinue features; for material changes affecting your plan, we will give you reasonable notice.

10. Intellectual property

The platform, its software, design and brand remain ours. These terms grant you a limited, non-exclusive, non-transferable right to use it while your subscription is active — nothing more.
Your content stays yours — your prompts, catalog, conversations and leads. You grant us only the licence needed to operate the service for you.
You may not copy, modify, or create derivative works from the platform.

11. Confidentiality

Each of us may learn non-public information about the other. We will each use it only to perform under these terms, and protect it with at least reasonable care.

12. Disclaimers and liability

To the fullest extent permitted by law, the service is provided "as is", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

We are not liable for indirect, incidental, special or consequential damages, nor for lost profits, lost revenue, lost business, or lost or inaccurate data. Our total liability for any claim is limited to the fees you paid us in the three months before the event giving rise to it. Nothing here excludes liability that cannot lawfully be excluded — such as for fraud or death or personal injury caused by negligence.

13. Indemnity

You will indemnify us against claims arising from your use of the service in breach of these terms or the law — including claims by your customers about messages sent from your number, or about data you instructed the assistant to collect.

14. Changes to these terms

We may update these terms as the platform evolves. We will change the date at the top and, for material changes, notify account owners before they take effect. Continuing to use the service after that means you accept the new terms.

15. Governing law

These terms are governed by the laws of the Arab Republic of Egypt, and the courts of Cairo have exclusive jurisdiction over any dispute. If any provision is found unenforceable, the rest remains in force.

16. Contact

Questions about these terms:
Email: [email protected]
WhatsApp: +20 103 370 7172