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Conversion tracking — Meta Conversions API

Your ads know who actually bought

WhatsApp ads stop knowing at "started a chat". Our platform finishes the story: it tells Meta the moment interest is recorded and the moment a sale completes — so your ads learn from buyers, not just from askers.

Try free for 14 days Try the conversion keyword yourself
No card required · Full setup with you · Support in Arabic & English
1
A customer clicks your adA click-to-WhatsApp ad on Facebook or Instagram.
Done ✓
2
The chat beginsThe platform tags the conversation with its source: which ad sent this customer.
Done ✓
3
Interest is recordedTheir details are captured from the conversation and become a lead on the Goal page.
Done ✓
4
The sale closes — you type #doneFrom the dashboard or from the WhatsApp app on your phone.
Done ✓
5
The conversion reaches MetaVia the Conversions API in the same instant — and your ad gets smarter.
Done ✓

The problem: your ad is working blindfolded

When a customer clicks a WhatsApp ad, the last thing Meta sees is "started a chat". What happened next — did they ask and leave? did they buy for a thousand pounds? — none of it reaches Meta.

  • ✕Meta optimizes your ad toward people who "start chats" — not people who buy.
  • ✕Your budget goes to a curious audience that asks but never buys.
  • ✕And you have no proof of which ad brought the real sales.
Ad
Your ad — click to WhatsAppWhat Meta sees after the click:
Started a chat ✓
??? Did they ask? Care? Buy? — completely unknown
The solution

A direct bridge between your chats and Meta's servers

Via the Conversions API — the official path Meta relies on to receive conversions from outside websites.

Excelia
Excelia platform
Lead ✓ Purchase ✓
Meta

Every event travels signed from our server to Meta's server directly — it does not depend on the visitor's browser and ad blockers cannot stop it.

The conversion keyword

A sale is recorded with a single word: #done

When a sale completes, your team types it in the conversation — from the dashboard or from the WhatsApp app on a phone — and the conversion reaches Meta in the same instant. The customer never sees any of this.

A
Ahmed — customerChat from the "Summer Sale" ad
I want the white shoes in size 43 — do you deliver to Alexandria?
In stock, delivered within two days. The total is EGP 950 with shipping — shall I confirm the order?
Confirm it, cash on delivery.
conversions reached Meta0

A demo — try it as many times as you like

Ad attribution

Know which ad sells — and which only spends

Every conversation arriving from an ad comes tagged with its source, building an honest record: this ad brought buyers, that one brought questions.

"Summer Sale" adActually selling
0 conversions from 41 chats it started
"New Collection" adNeeds review
0 conversions from 30 chats it started

Illustrative numbers — and the decision is obvious: double down on the first, rewrite the second.

The result: Meta learns from real sales

The ads algorithm improves with what it knows. When your real conversions arrive instead of "started a chat", it re-aims your ad at an audience that looks like the people who actually bought from you.

  • ✓Targeting that learns from buyers, not the curious.
  • ✓Spend that concentrates on the ads proving their sales.
  • ✓And decisions built on numbers you own — not on gut feel.
Cost per customer at the start As your conversions accumulate
Week oneWith time and conversions
Setup

Three steps — and not a single line of code

Open the Goal page

In the dashboard, the Meta Pixel section — all setup happens there.

Connect the dataset

Paste your WhatsApp dataset ID from Business Manager — and we set it up with you if it doesn't exist yet.

Choose the conversion keyword

«#done" or any word that suits your team — and from that moment every sale is reported to Meta.

Our team walks you through the whole setup within the free trial — until your first conversion lands successfully.

And for agencies: proof that ends the argument

The hardest question any agency faces: "what did your ads actually bring?" With chat attribution and the conversion keyword, you hand your client a number, not an opinion: this ad brought this many sales.

  • ✓Independent measurement for each of your clients on their own account.
  • ✓A campaign report ready in one click, delivered under your name — see the Reports page.
  • ✓And contracts that renew because the results are documented in numbers.
Agency clients — this month Illustrative numbers
Al Nour Restaurant 0 conversions
Sama Store 0 conversions
Al Shifa Clinics 0 conversions
FAQ

Everything people ask about measurement

What is the difference between this and my website's pixel?
A website pixel only sees your website's visitors — a sale that happens inside a WhatsApp conversation is invisible to any site pixel. We send the event from the source itself: the conversation, through a dataset officially linked to your WhatsApp number.
Do I need a developer or technical skills?
No. Setup is pasting one ID and choosing a word, and our team walks you through it step by step within the free trial — no code at all.
Does it work with my existing ad campaigns?
Yes — the moment you connect, conversions start arriving in your Ads Manager, and you can set them as the optimization goal in existing and new click-to-WhatsApp campaigns.
Does the customer see the conversion keyword?
The word is typed into the conversation where the system captures it and records the conversion — and your team can type it from the WhatsApp app itself on a phone, counting it without ever opening the dashboard.

Stop guessing — let your ads learn from your sales

14-day free trial · Full measurement setup with you · Support in Arabic & English

Start your free trial
The Goal page: from conversation to lead → Reports: know exactly what happened →