WhatsApp message templates

Templates approved on the first try

Every campaign message passes Meta's approval first — and this is where most people stumble. Our template builder prepares the approval request exactly the way Meta accepts, and our ready-made gallery saves you starting from zero.

No card required · We create your first templates with you · Support in Arabic & English
Approved ✓
Offer image
Hello {{name}}, the season sale has started!
Discounts up to {{percent}} until the weekend — see you at the showroom?

You type — and you see your message as the customer will

The template builder shows a live WhatsApp-style preview as you write: the text, the header image, and the variables in place — no surprises between what you designed and what arrived.

  • A text or image header — the image uploads once and ships with every message.
  • Variables {{1}} and {{2}} fill from your file's columns for each customer.
  • And the request goes to Meta with everything it requires — automatically.
summer_sale_2026
Marketing
Hello {{1}}, the season sale has started! Discounts up to {{2}}…
Offer image
Hello Sara, the season sale has started! Discounts up to 25%
The approval secret

Why templates get rejected — and how we dodge it for you

The most common rejection reasons aren't in your text but in technical details of the approval request itself. The platform handles them all:

Variables without accompanying examples
The number-one rejection reason anywhere: Meta rejects any template with {{1}} and no sample value. Our platform attaches the examples automatically with every request — which is why our customers' templates pass first time.
Header image uploaded the wrong way
Images need a special upload with a Meta-approved handle — we do it behind the scenes; all you see is "attach your image".
A category that doesn't match the content
An offer message submitted as "utility" is rejected instantly. We guide you to the right category before submitting, so no time is lost in a reject-and-retry loop.
Wording that breaks WhatsApp policy
Misleading or overly pushy content gets rejected. Our whole gallery is proven compliant wording — start from it and edit freely.
Meta's two categories

Marketing or utility? — the difference in one sentence

Meta classifies every template, and each category has its own conversation price. The rule is simpler than it looks:

MarketingOffers something new

Offers, sales, new products, invitations — any conversation you start for a sales purpose.

"The season sale has started! Discounts up to 25%…"

UtilityCompletes something ongoing

Order or booking confirmations, shipping updates, appointment reminders — messages serving a transaction the customer started.

"Your order no. 1024 shipped today and arrives within two days."
FAQ

About templates

How long does template approval take at Meta?
Usually minutes, occasionally stretching to hours in rare cases. The platform tracks the status and shows it live: under review, approved, or rejected with the reason.
Can I edit an approved template?
An edit means a fresh Meta approval — so in practice it's easier to create a new version with the change, while the original keeps working until the new one is approved.
How many templates can I create?
Meta's limits are very generous (hundreds per business account) — in practice you won't hit them. What matters to us is that every purpose gets its own clear template instead of one generic blast.

Your first template approved today — your campaign launches tomorrow

14-day free trial · We create your first templates with you · Support in Arabic & English

Start your free trial
Template copied ✓