Excelia
A simple analogy: the regular WhatsApp app is a "shop" run by one person from a phone, and the Business app is a "shop with a sign" and basic tools — the API is a "full branch with a team and systems": several staff working together, messages by the thousands with approved templates, auto-replies, and reports — this page explains it all in plain language.
| Capability | Regular WhatsApp | WhatsApp Business | Official WhatsApp API |
|---|---|---|---|
| A whole team on one number, together | ✕ | Very limited | ✓ with roles & permissions |
| Campaigns by the thousands with approved templates | ✕ | ✕ | ✓ |
| Smart auto-replies on your instructions | ✕ | Canned replies only | ✓ |
| Delivery reports and conversion tracking | ✕ | ✕ | ✓ |
| Connection to your store and systems | ✕ | ✕ | ✓ |
| The official verification badge | ✕ | ✕ | Available under Meta's criteria |
The two Meta rules every beginner trips on, in one minute: drag the slider and see for yourself.
The rule: from the customer's last message you have 24 hours to reply freely. After that, the conversation can only be reopened with an approved template from Meta — which is why templates are the foundation of every campaign.
The WhatsApp API has two transparently separate parts: Meta's conversation fees — classified by Meta (marketing or utility) and paid to Meta directly from your account with no middleman or margin — and the platform subscription you manage it from (the dashboard, automation, campaigns and reports). Anyone folding the two into one "price per message" is hiding something.
Meta grants the official verification badge to brands verified against its criteria (notability, press coverage, account completeness). Working through the official API is a prerequisite for applying — and we guide you in preparing your file when you are ready.
Three steps with us: a Facebook business account, a phone number to receive your customers' messages (or your current number in coexistence mode), and one setup session where we connect everything and launch your first approved template — within the free trial.
A CTWA ad is a Facebook or Instagram ad whose button opens a WhatsApp conversation with your business instead of a website. It pairs perfectly with the official API: the conversation arrives tagged with the exact ad that brought it, replies inside the 72-hour window are free, and with the Conversions API the real outcome — a purchase, a booking — is reported back so Meta optimizes your ad for buyers, not clicks.
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