Click-to-WhatsApp ads (CTWA): the complete guide — setup, cost, the free 72 hours and conversion tracking
Everything a business needs to run click-to-WhatsApp ads well: what they are, how to create one in Ads Manager step by step, what Meta charges for the chat, why Ads Manager shows zero conversions, and how to send real leads and sales back to Meta so the ad learns from buyers.
Wati vs ExceliaBOT in 2026: prices, AI replies, campaigns and what you actually pay
A side-by-side of Wati's Growth, Pro and Business plans against ExceliaBOT's Free, Starter and Growth — monthly price, AI replies included, seats, Shopify, Arabic and the markup on Meta's message price — with every number linked to its source.
WhatsApp API pricing changed on 1 October 2026: the 1,000 free service messages, explained
From October 2026 Meta counts every free-form reply a business sends on WhatsApp and bills them past 1,000 a month. What counts, what it costs in Egypt, what our clients' September numbers say, and five ways to keep the bill at zero.